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Breakthrough Men's Community

Testimonials
Therapists
BT Men
Home
Programs
Calendar
Alive Again™ Workshops
Intro Meetings
Classes
Mindful Listening and Sharing
Choosing Love
Winter 5A Day
About
What We Do
History
Leadership
Breakthrough Study
Register
Blog
Contact
Alumni
Donate
Tom North
January 30, 2019

P&G Marketing Chief Marc Pritchard On Gillette Ad Furor, New Research Revealing Millennial Support

Tom North
January 30, 2019

Certainly there's research backing the negative outcry on social media. But as a counterpoint, new research conducted by independent research firm Perksy—which conducts surveys via mobile app—reveals that a majority of younger consumers, Millennials and Gen Zs, a particularly valuable market for brands, reacted positively to the ad.

Forbes

Newer PostGillette’s Ad Angered Old Customers in Pursuit of New Ones
Older PostAs A Dad Raised With Toxic Masculinity, This Is Why The Gillette Ad Is So Important

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