Gillette's 'We Believe' ad took a stand. And I'm proud of the conversation it started

Our team at Gillette sparked an important worldwide conversation with the new "We Believe" ad. The film shows men being role models by stepping in to stop bullying and harassment and demonstrating how to treat people with respect. It has gotten nearly 100 million views on social media. We're proud of the ad's message about what it means to be a good man today, and how men can step up to reject bad behavior and take positive action.