P&G exec defends viral Gillette ad: 'Inaction isn’t enough'

On the final day of the 2019 MAKERS conference, Marc Pritchard, Chief Brand Officer, Procter & Gamble, delivered a powerful speech about the viral Gillette ad — suggesting that brands should do more to address social and cultural issues. The film, which debuted in January, resurfaced the brand’s longstanding tagline, “What’s the best a man can get?” and adding a new twist: “What’s the best a man can be?”

Yahoo Lifestyle